The Friday Collective
2024 Credentials
We acknowledge First Nations people as the traditional custodians of Country throughout Australia, and honour their profound and enduring connection to land, waters and community.
We pay our respects to First Nations Elders and ancestors, and express our gratitude for their leadership.
We resolve to play our part in supporting the aspirations of First Nations people, and contributing to a better and more just future.
ACKNOWLEDGEMENT OF COUNTRY
THE FRIDAY COLLECTIVE
About us
In a world that communicates digitally by default, it’s crucial for purpose-led organisations to feel confident representing themselves online and connecting with their audiences through digital channels.
Over the past seven years, we have provided strategic and creative digital communications support to some of Australia’s most highly regarded researchers, academics, community advocates and government departments to ensure they can effectively engage with their stakeholders, share their knowledge, and extend their influence.
Our goal is to build digital-leadership into the work of purpose-led organisations, supporting their efforts to build momentum and deliver impact, and creating opportunities for new knowledge and improved practices to break through into broader cultural consciousness.
A PURPOSE-LED AGENCY
We believe in leaving things better than we found them.
Clients
Our Values
These values motivate us to make every project the best it can be, and to ensure our clients are proud of what they have achieved through their work with us.
The work we do, does good.
We choose to work only on projects that make people and communities safer, stronger, fairer, healthier, more inclusive and more connected.
We respect the humanity in all of us.
We show up as who we really are: committed professionals with lives and families that are likewise fundamental to our identities. We encourage our clients to do the same, and embrace the challenges and opportunities that come with authenticity.
We acknowledge privilege and strive to address it.
We recognise that we cannot assume our experiences and perspectives are the same as those of our clients, collaborators, communities and audiences. We will always reflect on how we can make our practices and our products more inclusive and more equitable.
Services
Research & Insights
We’ll enrich your understanding of the needs and priorities
of your stakeholders and your audiences, drawing
on our expertise in market research and stakeholder consultation.
Strategy & Consultation
We’ll help you clarify your goals; build a narrative around your history and your aspirations; and develop a plan of action to maximise the unique potential of your communications.
Branding & Design
We’ll help you develop a creative identity that means something at first sight and lets people know who you are and what you stand for, before you say a word.
Digital Solutions
We’ll help you build
a digital presence that draws people to you,
that people will learn from and love, and that will make you proud.
Content & Editorial
We’ll craft messages that bring allies to your side; bring attention to your knowledge and insights; and share your vision
with collaborators, decision-makers, media, and the public.
Media Amplification
We’ll ensure your most important initiatives are seen and heard by your target audiences, crafting innovative marketing and media strategies that drive meaningful engagement and maximum impact.
- Quantitative research
- Qualitative research
- UX research
- Journey planning
- Stakeholder consultation
- Brand strategy
- Communications strategy
- Campaign/media planning
- Content strategy
- Digital marketing strategy
- Visual and brand identity
- Logo development
- Graphic design
- Digital design
- Information visualisation
- Print production management
- Website development
- Webinar programs
- App development
- Digital tool development
- UX and UI design
- Text production
- Video production
- Social media content
- Seminar/workshop content
- Impact reports
- Funding proposals
- Project summaries
- Government reports
- Marketing strategies
- Campaign planning
- Media buying
- Social media amplification
- Talent strategy
Client Testimonials
Julie Leask,
University of Sydney
Professor and Social Scientist
“The Friday Collective are a committed and highly capable team who helped us through a complex project. They guided us every step of the way, being in constant communication, always patient and professional. I wouldn’t hesitate in recommending them to public sector organisations like ours who needs the wealth of corporate experience combined with the passion for benefiting society.”
Joanna Lester, GHD
Media and Strategic Communications Adviser
“Working with The Friday Collective was an absolute pleasure. They were genuinely enthusiastic about creatively showcasing the work that we do, took time to understand our needs and the complexities of the project, and were patient and collaborative partners. Not only were we extremely happy internally with the website and brand assets, but we frequently receive glowing feedback externally. We have already recommended The Friday Collective on several occasions and would not hesitate to do so again.”
Margie Danchin,
Murdoch Children's Research Institute
Associate Professor
“We found working with the Friday team an absolute pleasure - they are friendly and professional with a can-do attitude that is quite inspiring.”
Client Testimonials
Natalie Kimber,
UNSW Canberra
Content & Media Manager, Creative Media Unit
“Working with the Friday Collective has been a wonderful experience for our Creative Media Unit. The team is friendly, approachable and has seamlessly embedded themselves in our world. We’ve had nothing but positive feedback from our internal stakeholders and look forward to seeing what they create for us next!”
Prof. Rachel Skinner, Children’s Hospital, Westmead
Paediatrics & Child Health
“The Friday Collective helped us think about what we wanted from our Centre of Research Excellence in Adolescent Health, right from the beginning. They had many unique and wonderful ideas we would not have considered.
They had the technical and creative expertise to develop our name, branding, messaging and internet presence to a level of sophistication, aesthetics and resonance we did not consider achievable. We feel confident that our new virtual centre is something wonderful; we are proud of it and everyone is excited to be a part of it.”
Dare Kavanagh,
Reverse Garbage
Chief Executive Officer
“It was a joy to work with professionals who were committed to helping us achieve the best possible outcome.”
Case Studies
Team Up is the Australian Government’s beloved and hugely successful sport for development program across the Pacific.
The Friday Collective worked with GHD and the Department of Foreign Affairs and Trade to develop a brand identity for the program, and a suite of assets that the team could use, online and offline, to promote the work being done by Team Up and its partners. We also developed a colourful and content-rich website to act as a hub for all Team Up activity.
teamup.gov.au
CASE STUDY
This or next one or both?
Branding, Digital Design, Website Development, Content
Through PacificAus Sports, the Australian Government is working with partners across the region to build a thriving regional sports community.
In 2020, The Friday Collective developed a vibrant digital presence that enables the PacificAus Sports team to share the incredible good news stories being generated by the program.
We continue to be proud collaborators, providing the team with weekly content updates and responding to the evolving needs of the website.
teamup.gov.au
CASE STUDY
Branding, Messaging, Digital Design, Website Development, Content
To bolster the Sport for Development initiative in the Pacific, The Friday Collective conducted a comprehensive research endeavor engaging thousands of respondents through telephone interviews and surveys across the region. These insightful findings not only guided the program's development but also served as a valuable resource for stakeholders, enabling them to make more informed decisions.
CASE STUDY
International Market Research Program
The Australian Commission on Safety and quality in Health Care leads and co-ordinates improvements in the Australian health system.
Friday has worked with the Commission on an ongoing basis since 2021, providing communications support for the launch of new clinical care standards, health sector education programs, and the delivery and documentation of national stakeholder consultations.
We have also provided creative digital services for the development of a nationally significant public data resource, due to be launched in 2024.
CASE STUDY
Strategic Communications, Presentation Design, Research, Content, Digital Design and Development
The Friday Collective worked with the Department of Education, Skills and Employment to engage stakeholders across a range of formats including surveys, panel discussions and online brainstorms, centred around a central hub. A feature of the consultations was the delivery of the 2021 National Research Infrastructure Survey, with 90,000+ open-ended responses coded and categorised with AI support.
Insights collected through the consultations informed the development of the policy document that will guide the Research Infrastructure Plans of 2022 and 2024.
CASE STUDY
Research, Branding, Digital Design, Website Development, Content
Content Production, Design, Information Visualisation, Funding Proposals, Impact Reports, Video
Since 2019, Friday has helped UNSW tell stories about University staff, students, alumni and donors, and the real world impacts they make possible.
Through text, design and video, we have developed compelling content for the University’s website, communications with donors and alumni, and community giving campaigns.
We have also worked closely with internationally renowned researchers and specialist development managers to craft effective proposals for potential funding partners, as well as reports that document both the institutional accuntability and the human impact of funded projects.
CASE STUDY
UNSW Canberra is a research-intensive college with a focus on engineering, technology and security.
Since July 2021, Friday has been lending design support to the UNSW Canberra Creative Media Unit, generating publications that focus on complex emerging challenges including cyber security, space ethics and automated decision-making, and producing promotional assets for services including the Learning & Teaching Group.
Graphic Design Services
CASE STUDY
UX Research, Digital Design & Development, Branding, Content Production, Video Production
In 2022 and 2023, the Department of Health and Aged Care funded the evaluation and amalgamation of three vaccination websites managed by the National Centre for Immunisation Research (NCIRS).
Friday had led the initial development of the websites, and was engaged by NCIRS to conduct UX research with 1000+ users; undertake technical, SEO and accessibility reviews; develop a unifying approach to content, navigation, functionality and branding; and manage the development of the amalgamated website.
The website was launched in 2023, and subsequently expanded with targeted content for First Nations communities and healthcare professionals. Friday continues to be involved in digital development and content production for SKAI as it grows.
skai.org.au
CASE STUDY
Friday supported the Centre of Research Excellence in Adolescent Health and
WH&Y in creating a monthly webinar series bringing together adolescent health researchers at Westmead Hospital.
The series has seen a three-fold increase in attendees. Featured guests have included Professor Maree Teesson with her presentation on Lessons to be learned: Trends of the mental health of adolescents in community, and film industry veteran Martin Brown talking about his ground-breaking VR Bodyswap research.
CASE STUDY
Branding, Digital Design, Website Development, Content
Work with us
thefridaycollective.org | julia@thefridaycollective.org | 0411 575 345